Larger than life dancers decorate city centre site

October 28, 2009 at 3:17 pm (Marketing and PR News, momentum)

Northern Ballet Theatre and Phoenix Dance Theatre Dancers in front of the new hoardings

Northern Ballet Theatre and Phoenix Dance Theatre Dancers in front of the new hoardings (Photo: Justin Slee)

Striking hoardings featuring dancers from Northern Ballet Theatre and Phoenix Dance Theatre have been revealed around the site of the new home for both Companies on Quarry Hill in the centre of Leeds.

Northern Ballet Theatre and Marketing Leeds have worked together to develop the hoardings which have been designed to raise profile of the new centre for dance, and for momentum, the campaign to raise funds for the completion of the building. The hoardings run along York Street and celebrate Leeds’ status as an important city for dance.

Northern Ballet Theatre Dancers in front of the new hoardings

Northern Ballet Theatre Dancers in front of the new hoardings... (Photo: Justin Slee)

Mark Skipper, Chief Executive of NBT explained:
“We wanted to let people know that the building taking shape on Quarry Hill is going to be an important centre for dance in the UK. Our new building is a symbol that Leeds is a bold, creative and diverse city with the foresight to invest in the country’s fastest growing art form. The artwork is a great opportunity to celebrate this and to acknowledge the people who have supported the momentum campaign so generously. We’re delighted Marketing Leeds has added their support to this venture.”

The new centre for dance will be completed in August 2010 and open officially in January 2011. It will be the headquarters for Northern Ballet Theatre and Phoenix Dance Theatre as well as the Northern Ballet Theatre Academy and will also be home to Leeds Metropolitan University dance degree courses.

Northern Ballet Theatre dancers in front of the new hoardings

Northern Ballet Theatre dancers in front of the new hoardings... (Photo: Justin Slee)

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