Charmed, I’m sure

May 27, 2010 at 1:28 pm (Company News, Events, Fundraising, General Information, Marketing and PR News)

NBT Dancers Martha Leebolt and Toby Batley wear Azendi jewellery at the Leeds store

Last night NBT and Azendi launched their unique new partnership with a special event at Azendi’s store in Leeds. The new partnership will see Azendi designing jewellery for future productions as well as creating an exclusive range of sterling silver ballet charms to support the development of NBT’s new home in Leeds.

NBT dancers Rym Kechacha and Georgina May with NBT Chief Executive Mark Skipper

The range of twelve charms includes the an enamelled fan from NBT’s Madame Butterfly, the Sugar Plum Fairy from The Nutcracker, a swan from Swan Lake, pointe shoes and a ballerina’s tutu to name but a few.

Azendi’s range of ballet charms will be on sale from early July both online and across the Company’s 18 stores in the UK. 20% of all profits made from the charms will be donated to momentum, NBT’s fundraising campaign for a new purpose-built home in the centre of Leeds.

Like NBT, Azendi takes pride in its Yorkshire heritage and has had success taking its brands across the UK. It is hoped this new partnership will provide both organisations with more opportunities to reach new audiences, perfectly aligning their visually stunning products and high quality brands.

Ian Jones, Managing Director of Azendi said, “We are delighted to announce the beginning of an exciting working partnership between Azendi and NBT. We believe there is a strong alignment between our two brands, both taking inspiration from a wide range of areas, classical and contemporary. Our philosophy is a close fit with the qualities NBT embodies; passion, attention to detail, creativity, fine workmanship and elegance.”

Mark Skipper, NBT Chief Executive agreed, “There are many reasons as to why our alliance makes such perfect sense, we both share a number of the same values and we look forward to seeing how the partnership develops.”

Have a look at our Cleopatra mini site to see how you could win the stunning Azendi Cubist necklace worth £385, as seen in the sneak peak picture of Cleopatra.

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